Sales - Marketing Director

Sales and Marketing leader with 20 years’ experience in the express‑logistics industry, specialising in international market expansion, strategic planning and customer‑relationship management

Proven ability to drive commercial growth across global markets, establishing high‑value partnerships and leading cross‑border teams to deliver strong business outcomes

Recognised for strategic communication and leadership, having built key partnerships with major logistics players such as UPS and DPD

Strong capability recruiting, developing and managing high‑performing teams across multiple countries

Brings strong analytical capability, applying data‑driven strategies to identify revenue opportunities, optimise pricing and guide product positioning

Demonstrates adaptability and entrepreneurial drive, spearheading SF Express’s expansion into Western Europe through an asset‑light model and strategic partnerships

Successfully transitioned from corporate leadership to founding a profitable English Education Centre in Hong Kong

Holds a BA in Business Studies, an MBA (Distinction) and a Postgraduate Diploma in Digital Business (Emeritus x Columbia Business School)

Chartered Marketer, reinforcing commitment to professional excellence and strategic marketing leadership.