Marketing - Brand Manager

Marketing Brand Manager with strong experience across OTC, personal care and pharmaceutical categories, delivering brand growth, digital performance and successful product launches across the UK and Asia

Proven ability to lead market‑shaping strategies, including driving Nicotinell to category leadership at Novartis and revitalising underperforming brands for Takeda and iNova through data‑driven repositioning and integrated campaigns

Brings a blend of commercial, digital and analytical capability, with expertise in SEO, SEM, PPC, consumer insights and GTM execution

Skilled in Google Analytics, Meta Campaign Manager, Veeva CRM, IQVIA, NielsenIQ and Python, applying technical tools to optimise decision‑making and performance

Experienced in cross‑functional leadership, agile project delivery and managing complex integration and NPD initiatives

Strong capability developing data‑led brand strategies, managing multi‑market campaigns and improving digital performance across diverse consumer segments

Skilled in interpreting market data, competitor insights and category trends to shape brand positioning and commercial strategy

Holds a BSc in Chemistry, a Professional Diploma in Marketing, and digital marketing certifications, reinforcing technical and strategic marketing depth

Known for structured delivery, cross‑team collaboration and the ability to translate insights into commercially impactful brand actions

Well‑suited to roles in brand management, digital marketing, product strategy and commercial growth across consumer health, OTC and personal‑care sectors.