Senior Data Analyst

Senior Data Analyst with extensive experience delivering data‑driven insights, performance analytics and BI solutions within major banking institutions

Skilled in data mining, statistical modelling, segmentation, forecasting and dashboard development using SAS, SQL, Python, Tableau and BI tools

Proven ability to transform complex datasets into actionable recommendations that improve decision‑making, operational efficiency and commercial performance

Led migration from fragmented Excel reporting to automated Tableau dashboards, achieving 80% error reduction and 50% efficiency improvement

Experienced in defining KPIs, developing visual analytics, enhancing data‑management processes and driving adoption of modern analytics tools

Strong capability in stakeholder engagement, cross‑functional collaboration and communicating technical insights to non‑technical audiences

Delivered portfolio‑management frameworks, cost‑saving analyses, customer‑segmentation models, pricing‑elasticity studies and campaign optimisation

Provided performance insights across Hong Kong, Singapore and Thailand markets, strengthening commercial strategy and operational decision‑making

Skilled in mentoring junior analysts, improving SAS macro automation, and supporting cloud migration and structured reporting

Holds an M.A. in Quantitative Analysis for Business and B.S. in Statistics, offering a blend of technical expertise, commercial awareness and leadership.